James Bond and Poor Firearm Safety - A complaint to the Advertising Standards Authority

People think of James bond as competent with firearms . People may therefore copy his actions from this poster . From the poster it is clearly true that Daniel Craig is untrained and potentially very unsafe with firearms .

Firstly the gun he holds is not pointed in a safe direction

Secondly he is not even looking where it is pointed to determine if he is willing to destroy its target or if other things are around it that would make such a shot unwise .

Thirdly his finger is curled around the trigger - another serious safety infringement .

Lastly the hammer of the gun is drawn back into the single action position so the trigger pull is likely to be small ( and from his novels a light pull also) . If the hammer was forward this would not be the case .

I believe that such an image may lead to accidental discharges injury or even deaths if untrained people take this example and miss handle deadly weapons in this manner . I therefore request that MGM are informed and asked to show correct gun handling in an updated poster and if they do not wish to change the image they should be advised that they may be held liable for any accidents that occur from people copying such unsafe gun handling . Alternately they should include the standard disclaimer mentioning actors etc and warning people not to copy such things . .Frankly I am surprised that with their budget MGM did not consider sending Daniel Craig to a range to receive an hour of basic training .

Daniel Craig breaks all 4 rules in this one pose !

From wikepediahttps://en.wikipedia.org/wiki/Gun_safety

Jeff Cooper's Four Rules:[6]

All guns are always loaded.

Never let the muzzle cover anything you are not willing to destroy.

Keep your finger off the trigger until your sights are on the target.

Be sure of your target and what is beyond it.

UPDATE

I got a message back stating that the ASA does not regulate " point of sale " adverts so they were going to bin my request . They also seemed concerned as to what sex ( male, female, transgender or prefer not to say ) I hate this new tend for diversity monitoring and fear it may lead to more state discrimination !

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